Buy Fishing Lures Online | Aus Owned & Made | Lively Lures


Welcome to Lively Lures

In 1987 I saw a need for a quality, tough and durable hard bodied fishing lures that would withstand the harsh treatment Australian fish can dish out.  We are blessed in my country with some of the toughest fish in the world such as barramundi, trevally, kingfish, tuna, mackerel, various snappers and many more species too numerous to list here.

Rather than work with a two part plastic lure, I decided to travel a different path and use polyurethane which provides a stronger end product that is solid bodied with all components built in.  This provides a fishing lure that will stay together and swim even if it has been punctured by sharp teeth.  This makes them unique.

It has been very gratifying over this long period to receive positive feedback from the general public stating that I did in fact go down the correct path.  I hope that you too will enjoy catching your favourite species on one of my many models in your home waters. Browse our available fishing lures online and buy online all from the comfort of your home, we will have your lures delivered in no time so you can catch your next fish on a lively lure!

Good fishing to you all!

Alan G. Dolan. 

All products sold on this site are for Australian residents only, we do NOT ship internationally.


Dear valued customers,

It has been 3 years since Lively Lures Pty Ltd has had a price increase. Supporting an Australian company like ours is most gratifying in a world of cheap imports flooding this great country.

To keep supplying the Australian market, a 10% increase accross the range is vital to help maintain the highest quality that Lively Lures can produce.

This increase will commence within the first week of Januray 2016.

We take this opportunity to thank you for your continued support over the years and we hope that you continue to support Australian owned business's for years to come.

Tight lines and good fishing to you all,

The Lively Lures Team